Landing your Customer Success dream job is far from being a simple task. It's a competitive industry and you need to find a way to stand out from the crowd - and that’s where your personal brand comes in. When done right, personal branding is a tool to help climb the career ladder. But how do you get started building your personal brand? And why is it so important in CS?
In this episode, our host Anika Zubair chats with Erika Villarreal, Senior Customer Success Manager at Condeco about how to build your personal brand in Customer Success and how your personal brand can land your dream job.
Erika is a Customer Success enthusiast, wearer of many hats, curious by nature, and process addict. She is happiest when she is able to translate customer data into actionable insights that help improve customer experience and drive success. She was also voted one of the top 100 CS strategists in 2021.
A little over a year ago (in the middle of the pandemic) Erika quit her job in Mexico to reallocate to the US. Despite many years of experience, she struggled to get the interviews she wanted. After 6 months of unsuccessful job hunting, Erika came across a webinar on “personal branding” on LinkedIn and decided to give it a try.
Posting on LinkedIn is one thing - but then being offered a new job is something that many people only dream about. So, which post did you share that ended up landing you the position that you're in now?
Listen now to the full conversation with Erika and Anika to learn about how to build your personal brand in Customer Success.
Strategic Customer Success Manager
Eptura
Erika is a customer success leader with over 10 years of experience across SaaS, fintech, and operations. At Eptura, she serves as Strategic Customer Success Manager, guiding growth and retention for key accounts after advancing through multiple leadership roles. She previously led CS at SmartMoving Software and spent over six years building and scaling the customer success and business development functions at ePesos, a fintech startup she co-founded. Erika brings a rare mix of entrepreneurial drive, systems thinking, and deep customer empathy.
Founder & CEO
The Customer Success Pro
Anika is a customer success executive and founder with over 10 years of experience helping SaaS teams drive retention, revenue, and confidence at scale. She is the Founder & CEO of The Customer Success Pro, a coaching consultancy for CS professionals, and most recently served as Head of Customer Success at Griffin. Anika has held CS leadership roles at Karbon, inSided, and ZAP, and is known for her practical approach to commercial impact, strategic storytelling, and community-driven growth.
