Customer Success in a Recession

Customer Success in a Recession

Customer Success in a Recession

Customer Success in a Recession

Jennifer Yorke, CCO at Omertria discusses how to ensure the success of your CS department during a recession.

Jennifer Yorke, CCO at Omertria discusses how to ensure the success of your CS department during a recession.

Jan 25, 2023

January 25, 2023

1/25/23

1/25/23

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With a potential recession looming, there are many things a CS leader has to consider in order to ensure that the customer success department is still thriving. For example, how are you able to keep your team focused on the success of their customers during such turbulent times? And how can you do more with potentially less resources?

In this episode, our host Anika Zubair chats with Jennifer Yorke, Chief Customer Officer at Omertria about how to ensure the success of your CS department during a recession.

Jennifer helped to launch Hootsuite, and evolved EMEA Success teams at Box and Bazaarvoice. Now, she is the CCO at Ometria and leads the Customer Success, Professional Services and Support teams.

The SaaS industry is going through a lot at the moment with the pandemic, the great resignation, and now a potential recession. Many CS leaders are asking themselves: “How do we prove value during such turbulent times?” Jennifer and her senior management team agreed that if they reduce the team, it would negatively impact their customers. Instead, they kept investing in the team as an investment in their customers.

“And the reason that this worked was because we were showing the value of what we did even before the recession.”

Jennifer Yorke

Chief Customer Officer

Omertria

“And the reason that this worked was because we were showing the value of what we did even before the recession.”

Jennifer Yorke

Chief Customer Officer

Omertria

“And the reason that this worked was because we were showing the value of what we did even before the recession.”

Jennifer Yorke

Chief Customer Officer

Omertria

So, what are some tactical tips that we can do today in order to ensure CS continue to be recession proof?

“This is your time to be creative. For example, what you can deliver from a digital perspective? This is also your opportunity to stop doing things for your customers that does not drive value.”

Jennifer Yorke

Chief Customer Officer

Omertria

“This is your time to be creative. For example, what you can deliver from a digital perspective? This is also your opportunity to stop doing things for your customers that does not drive value.”

Jennifer Yorke

Chief Customer Officer

Omertria

“This is your time to be creative. For example, what you can deliver from a digital perspective? This is also your opportunity to stop doing things for your customers that does not drive value.”

Jennifer Yorke

Chief Customer Officer

Omertria

Listen now to the full conversation with Jennifer and Anika to learn more about customer success in a recession.

Chief Customer Officer

Omertria

Jennifer is Chief Customer Officer at Ometria, where she leads global post-sales teams across success, support, and services. With nearly 15 years in customer leadership, she’s helped scale high-growth tech companies through moments of transformation—launching EMEA success at Hootsuite, evolving customer teams at Box and Bazaarvoice, and mentoring early-stage startups through Seedcamp. At Ometria, she’s built a customer engine that pairs operational rigor with a people-first ethos, empowering teams to think differently and drive meaningful outcomes for retail brands.

Founder & CEO

The Customer Success Pro

Anika is a customer success executive and founder with over 10 years of experience helping SaaS teams drive retention, revenue, and confidence at scale. She is the Founder & CEO of The Customer Success Pro, a coaching consultancy for CS professionals, and most recently served as Head of Customer Success at Griffin. Anika has held CS leadership roles at Karbon, inSided, and ZAP, and is known for her practical approach to commercial impact, strategic storytelling, and community-driven growth.

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Thought-leading customer-centric content, direct to your inbox every month.

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Thought-leading customer-centric content, direct to your inbox every month.