Customer Success in a Recession

Customer Success in a Recession

Customer Success in a Recession

Customer Success in a Recession

Jennifer Yorke, CCO at Omertria discusses how to ensure the success of your CS department during a recession.

On

Jan 25, 2023

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Jennifer Yorke, CCO at Omertria discusses how to ensure the success of your CS department during a recession.

On

Jan 25, 2023

Share

Jennifer Yorke, CCO at Omertria discusses how to ensure the success of your CS department during a recession.

On

Jan 25, 2023

With a potential recession looming, there are many things a CS leader has to consider in order to ensure that the customer success department is still thriving. For example, how are you able to keep your team focused on the success of their customers during such turbulent times? And how can you do more with potentially less resources?

In this episode, our host Anika Zubair chats with Jennifer Yorke, Chief Customer Officer at Omertria about how to ensure the success of your CS department during a recession.

Jennifer helped to launch Hootsuite, and evolved EMEA Success teams at Box and Bazaarvoice. Now, she is the CCO at Ometria and leads the Customer Success, Professional Services and Support teams.

The SaaS industry is going through a lot at the moment with the pandemic, the great resignation, and now a potential recession. Many CS leaders are asking themselves: “How do we prove value during such turbulent times?” Jennifer and her senior management team agreed that if they reduce the team, it would negatively impact their customers. Instead, they kept investing in the team as an investment in their customers.

“And the reason that this worked was because we were showing the value of what we did even before the recession.”

Jennifer Yorke

Chief Customer Officer

Omertria

With a potential recession looming, there are many things a CS leader has to consider in order to ensure that the customer success department is still thriving. For example, how are you able to keep your team focused on the success of their customers during such turbulent times? And how can you do more with potentially less resources?

In this episode, our host Anika Zubair chats with Jennifer Yorke, Chief Customer Officer at Omertria about how to ensure the success of your CS department during a recession.

Jennifer helped to launch Hootsuite, and evolved EMEA Success teams at Box and Bazaarvoice. Now, she is the CCO at Ometria and leads the Customer Success, Professional Services and Support teams.

The SaaS industry is going through a lot at the moment with the pandemic, the great resignation, and now a potential recession. Many CS leaders are asking themselves: “How do we prove value during such turbulent times?” Jennifer and her senior management team agreed that if they reduce the team, it would negatively impact their customers. Instead, they kept investing in the team as an investment in their customers.

“And the reason that this worked was because we were showing the value of what we did even before the recession.”

Jennifer Yorke

Chief Customer Officer

Omertria

With a potential recession looming, there are many things a CS leader has to consider in order to ensure that the customer success department is still thriving. For example, how are you able to keep your team focused on the success of their customers during such turbulent times? And how can you do more with potentially less resources?

In this episode, our host Anika Zubair chats with Jennifer Yorke, Chief Customer Officer at Omertria about how to ensure the success of your CS department during a recession.

Jennifer helped to launch Hootsuite, and evolved EMEA Success teams at Box and Bazaarvoice. Now, she is the CCO at Ometria and leads the Customer Success, Professional Services and Support teams.

The SaaS industry is going through a lot at the moment with the pandemic, the great resignation, and now a potential recession. Many CS leaders are asking themselves: “How do we prove value during such turbulent times?” Jennifer and her senior management team agreed that if they reduce the team, it would negatively impact their customers. Instead, they kept investing in the team as an investment in their customers.

“And the reason that this worked was because we were showing the value of what we did even before the recession.”

Jennifer Yorke

Chief Customer Officer

Omertria

So, what are some tactical tips that we can do today in order to ensure CS continue to be recession proof?

“This is your time to be creative. For example, what you can deliver from a digital perspective? This is also your opportunity to stop doing things for your customers that does not drive value.”

Jennifer Yorke

Chief Customer Officer

Omertria

So, what are some tactical tips that we can do today in order to ensure CS continue to be recession proof?

“This is your time to be creative. For example, what you can deliver from a digital perspective? This is also your opportunity to stop doing things for your customers that does not drive value.”

Jennifer Yorke

Chief Customer Officer

Omertria

So, what are some tactical tips that we can do today in order to ensure CS continue to be recession proof?

“This is your time to be creative. For example, what you can deliver from a digital perspective? This is also your opportunity to stop doing things for your customers that does not drive value.”

Jennifer Yorke

Chief Customer Officer

Omertria

Listen now to the full conversation with Jennifer and Anika to learn more about customer success in a recession.

Listen now to the full conversation with Jennifer and Anika to learn more about customer success in a recession.

Listen now to the full conversation with Jennifer and Anika to learn more about customer success in a recession.

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Leadership

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An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.