How to Grow CS While Focusing on Customer Outcomes
How to Grow CS While Focusing on Customer Outcomes
How to Grow CS While Focusing on Customer Outcomes
Markus Rentsch, CEO at Remark-able discusses how to grow Customer Success while focusing on customer outcomes.
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Many companies talk about customer-led growth and customer-focused business plans. But what does that actually mean? For example, how do you measure customer outcomes and what is the limitation of those metrics?
In this episode, our host Anika Zubair chats with Markus Rentsch, CEO at Remark-able about how to grow customer success while focusing on customer outcomes.
Markus Rentsch is the CEO of Remark-able, a consulting company helping SaaS companies to turn customer success into growth engine.
“The biggest issue I've identified for CS teams is that there are often frameworks, processes and playbooks that are not based on the customer. Instead they are built from their own point of view that fits with the technology.”
Markus Rentsch
CEO
Remark-able
Many companies talk about customer-led growth and customer-focused business plans. But what does that actually mean? For example, how do you measure customer outcomes and what is the limitation of those metrics?
In this episode, our host Anika Zubair chats with Markus Rentsch, CEO at Remark-able about how to grow customer success while focusing on customer outcomes.
Markus Rentsch is the CEO of Remark-able, a consulting company helping SaaS companies to turn customer success into growth engine.
“The biggest issue I've identified for CS teams is that there are often frameworks, processes and playbooks that are not based on the customer. Instead they are built from their own point of view that fits with the technology.”
Markus Rentsch
CEO
Remark-able
Many companies talk about customer-led growth and customer-focused business plans. But what does that actually mean? For example, how do you measure customer outcomes and what is the limitation of those metrics?
In this episode, our host Anika Zubair chats with Markus Rentsch, CEO at Remark-able about how to grow customer success while focusing on customer outcomes.
Markus Rentsch is the CEO of Remark-able, a consulting company helping SaaS companies to turn customer success into growth engine.
“The biggest issue I've identified for CS teams is that there are often frameworks, processes and playbooks that are not based on the customer. Instead they are built from their own point of view that fits with the technology.”
Markus Rentsch
CEO
Remark-able
Listen now to the full conversation with Markus and Anika to learn more about how to grow customer success while focusing on customer outcomes.
Listen now to the full conversation with Markus and Anika to learn more about how to grow customer success while focusing on customer outcomes.
Markus Rentsch
CEO
Remark-able
Markus is the CEO of Remark-able, where he helps SaaS companies design and operationalize customer success strategies that drive profitable growth. With over 8 years of experience advising CS leaders, he’s built a reputation for cutting through theory to deliver practical, revenue-focused frameworks. Known for his sharp thinking and contrarian takes, Markus also serves as a Customer-Led Growth Advisor to Catalyst Software, contributing to an invite-only network of top CROs, COOs, and CS executives.
Anika Zubair
Founder & CEO
The Customer Success Pro
Anika is a customer success executive and founder with over 10 years of experience helping SaaS teams drive retention, revenue, and confidence at scale. She is the Founder & CEO of The Customer Success Pro, a coaching consultancy for CS professionals, and most recently served as Head of Customer Success at Griffin. Anika has held CS leadership roles at Karbon, inSided, and ZAP, and is known for her practical approach to commercial impact, strategic storytelling, and community-driven growth.
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