Bridging the Product Gap
Bridging the Product Gap
Bridging the Product Gap
In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
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Sharing the voice of the customer
Jeff Poteracki — We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team. So this helps them understand more details and get more context on what our customers are asking for and what some of their needs are so that they can help act on that and improve the platform.
The Ideas portal really helps centralize all of that and keep that data and assign it to different companies so we can see things like what kind of impact this has, what the priority of those features requests are, as well as our total revenue associated with some of those ideas is.
“We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team.”
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Sharing the voice of the customer
Jeff Poteracki — We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team. So this helps them understand more details and get more context on what our customers are asking for and what some of their needs are so that they can help act on that and improve the platform.
The Ideas portal really helps centralize all of that and keep that data and assign it to different companies so we can see things like what kind of impact this has, what the priority of those features requests are, as well as our total revenue associated with some of those ideas is.
“We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team.”
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Sharing the voice of the customer
Jeff Poteracki — We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team. So this helps them understand more details and get more context on what our customers are asking for and what some of their needs are so that they can help act on that and improve the platform.
The Ideas portal really helps centralize all of that and keep that data and assign it to different companies so we can see things like what kind of impact this has, what the priority of those features requests are, as well as our total revenue associated with some of those ideas is.
“We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team.”
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Jeff is a Senior Customer Success Manager at Basis Technologies, where he combines technical acumen with customer-facing experience to drive platform adoption and business outcomes. With nearly a decade in programmatic advertising, including five years at Centro and earlier roles at KSM, he brings strong expertise in media strategy, digital platforms, and DSP technology. Jeff has spent the last four years in customer success roles, building trusted partnerships with enterprise clients and delivering consultative guidance—and is known for his collaborative style and educator mindset.
Integrations
Integrations
Cutting Through the Advertising Fog
Sovereign Sentinel
Discover how Planhat empowers Telia Cygate, Sweden's sovereign network security leader, to scale an exceptional customer experience to all their customers at all times.
Sovereign Sentinel
Discover how Planhat empowers Telia Cygate, Sweden's sovereign network security leader, to scale an exceptional customer experience to all their customers at all times.
Sovereign Sentinel
Discover how Planhat empowers Telia Cygate, Sweden's sovereign network security leader, to scale an exceptional customer experience to all their customers at all times.
