
Bridging the Product Gap

Bridging the Product Gap

Bridging the Product Gap

Bridging the Product Gap
In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
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In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
Share
In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
Sharing the voice of the customer
Jeff Poteracki — We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team. So this helps them understand more details and get more context on what our customers are asking for and what some of their needs are so that they can help act on that and improve the platform.
The Ideas portal really helps centralize all of that and keep that data and assign it to different companies so we can see things like what kind of impact this has, what the priority of those features requests are, as well as our total revenue associated with some of those ideas is.
“We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team.”
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Sharing the voice of the customer
Jeff Poteracki — We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team. So this helps them understand more details and get more context on what our customers are asking for and what some of their needs are so that they can help act on that and improve the platform.
The Ideas portal really helps centralize all of that and keep that data and assign it to different companies so we can see things like what kind of impact this has, what the priority of those features requests are, as well as our total revenue associated with some of those ideas is.
“We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team.”
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Sharing the voice of the customer
Jeff Poteracki — We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team. So this helps them understand more details and get more context on what our customers are asking for and what some of their needs are so that they can help act on that and improve the platform.
The Ideas portal really helps centralize all of that and keep that data and assign it to different companies so we can see things like what kind of impact this has, what the priority of those features requests are, as well as our total revenue associated with some of those ideas is.
“We are including details on feature requests, as well as challenges that customers face so they are easily shareable with our product team.”
Jeff Poteracki
Senior Customer Success Manager
Basis Technologies
Integrations
Integrations
Integrations
Cutting Through the Advertising Fog
Cutting Through the Advertising Fog
Cutting Through the Advertising Fog
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB