
Voice of the Customer

Voice of the Customer

Voice of the Customer

Voice of the Customer
In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
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In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
Share
In a series of interviews, Customer Success Leaders from advertising automation giant Basis Technologies share how Planhat has impacted on the business.
The power of consolidating data
Kelly Poydence — We are working towards integrating our product workflow into Planhat, which is a really, really powerful integration because as customer success managers, we hear from customers using the platform every single day on things that they like, things that they'd like to see done differently, like things that they would want us to incorporate into the platform.
And just being able to have those ideas and those comments and all of the different things that we're hearing integrated into Planhat, and then tracked at the customer level, or even at a higher level, being able to see how many customers want that certain feature or how many people are talking about this has been really, really helpful for not only our team, but how we work and interact with our product team to ultimately at the end of the day, make Basis a better platform as well.
“Being able to see how many customers want that certain feature or how many people are talking about this has been really, really helpful.”
Kelly Poydence
Director, Customer Success
Basis Technologies
The power of consolidating data
Kelly Poydence — We are working towards integrating our product workflow into Planhat, which is a really, really powerful integration because as customer success managers, we hear from customers using the platform every single day on things that they like, things that they'd like to see done differently, like things that they would want us to incorporate into the platform.
And just being able to have those ideas and those comments and all of the different things that we're hearing integrated into Planhat, and then tracked at the customer level, or even at a higher level, being able to see how many customers want that certain feature or how many people are talking about this has been really, really helpful for not only our team, but how we work and interact with our product team to ultimately at the end of the day, make Basis a better platform as well.
“Being able to see how many customers want that certain feature or how many people are talking about this has been really, really helpful.”
Kelly Poydence
Director, Customer Success
Basis Technologies
The power of consolidating data
Kelly Poydence — We are working towards integrating our product workflow into Planhat, which is a really, really powerful integration because as customer success managers, we hear from customers using the platform every single day on things that they like, things that they'd like to see done differently, like things that they would want us to incorporate into the platform.
And just being able to have those ideas and those comments and all of the different things that we're hearing integrated into Planhat, and then tracked at the customer level, or even at a higher level, being able to see how many customers want that certain feature or how many people are talking about this has been really, really helpful for not only our team, but how we work and interact with our product team to ultimately at the end of the day, make Basis a better platform as well.
“Being able to see how many customers want that certain feature or how many people are talking about this has been really, really helpful.”
Kelly Poydence
Director, Customer Success
Basis Technologies
Cutting Through the Advertising Fog
Cutting Through the Advertising Fog
Cutting Through the Advertising Fog
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB