How to create true customer advocates
How to create true customer advocates
How to create true customer advocates
How to create true customer advocates
Every business loves happy customers. And as a CSM, you are uniquely positioned to turn your customers into advocates of your company. With a greater reliance on community reviews and experiences, the role of customer advocates becomes even more important for brand positioning. We have invited Nini Mishra, Principal Success Manager at Slack and Steve Witoshkin, Customer Success Manager at Adenza who will share their experiences and best practices on how customer advocacy drives customer success.
Every business loves happy customers. And as a CSM, you are uniquely positioned to turn your customers into advocates of your company. With a greater reliance on community reviews and experiences, the role of customer advocates becomes even more important for brand positioning. We have invited Nini Mishra, Principal Success Manager at Slack and Steve Witoshkin, Customer Success Manager at Adenza who will share their experiences and best practices on how customer advocacy drives customer success.
What customer advocacy is and how important it is, how to build advocates to solve complex problems in organisations, skills you can implement today to build more advocates in your customer base.
Gurprem has worked in the customer success space for over a decade and was awarded CSM of the year in 2022. Prior to Planhat, he was a Strategic Customer Success Manager at Box, where he provided CS best practices for the wider team.
Nini Mishra
Nini Mishra
Principal Success Manager,
Slack
Principal Success Manager at Slack (a collaboration software company which is now part of the Salesforce Group). She covers Public Sector clients in EMEA and is passionate about how collaboration and automation can bring efficiencies. Outside of work, Nini is an adventure traveller, huge foodie and enjoys going out of her comfort zone.
Steve Witoshkin
Steve Witoshkin
CSM,
Adenza
CSM at (an industry leading trading, risk and regulatory reporting platform in the fintech space). He’s been with Advenza for 9 years and is currently covering clients in North America. Prior to jumping into fintech, he managed a team of investment accountants at Merrill Lynch Asset Management. Steve is married with 3 kids and lives in historic Bucks County, Pennsylvania.
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Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
