How to Create True Customer Advocates
How to Create True Customer Advocates
How to Create True Customer Advocates
How to Create True Customer Advocates
Every business loves happy customers. And as a CSM, you are uniquely positioned to turn your customers into advocates of your company.
With a greater reliance on community reviews and experiences, the role of customer advocates becomes even more important for brand positioning. We have invited Nini Mishra, Principal Success Manager at Slack and Steve Witoshkin, Customer Success Manager at Adenza who will share their experiences and best practices on how customer advocacy drives customer success.
They discuss: what customer advocacy is and how important it is, how to build advocates to solve complex problems in organisations, and skills you can implement today to build more advocates in your customer base.
Gurprem is a customer success operations leader with over 10 years of experience in enterprise SaaS, spanning both frontline CS and systems strategy. At Planhat, where he has spent the past five years, he leads global CS operations—owning internal processes, tooling, and data flows to drive efficiency and revenue alignment. He previously served as a Customer Success Manager, a role for which he earnt the CSM of the Year award in 2023. Before Planhat, Gurprem spent over three years at Box, where he advanced through analyst and manager roles focused on expansion, customer ROI, and operational scale.
Nini Mishra
Principal Success Manager
Slack
Nini is a seasoned customer success and change management leader with nearly 20 years of experience driving strategic transformation across enterprise and public sector organizations. At Slack, she leads success initiatives for UKI Public & Private Sector clients, helping them maximize value from collaboration tools and hybrid work strategies. Before Slack, she worked at Accenture for over a decade as both a change and mobilization manager.
Steve Witoshkin
CSM
Adenza
Steve is Vice President of Customer Success at Finzly, bringing over 15 years of experience leading post-sale client relationships across financial services and enterprise SaaS. Prior to Finzly, Steve spent seven years at Adenza managing $25M in annual contract value and leading adoption and retention strategies for global capital markets clients including Wells Fargo, Vanguard, and Fannie Mae. Known for a strategic, cross-functional approach, Steve has consistently served as the voice of the customer while driving upsell, renewal, and product alignment outcomes.
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
