How to fight churn as a CSM
How to fight churn as a CSM
How to fight churn as a CSM
How to fight churn as a CSM
As a Customer Success Manager, you're in a constant battle to reduce churn as much as possible. Easier said than done. We are excited to sit down in this CSM corner with Andri Annuka, Customer Success Team Lead at Pipedrive, and Morika Georgieva, Customer Success Manager at Permutive who share their experiences and best practices on fighting churn.
As a Customer Success Manager, you're in a constant battle to reduce churn as much as possible. Easier said than done. We are excited to sit down in this CSM corner with Andri Annuka, Customer Success Team Lead at Pipedrive, and Morika Georgieva, Customer Success Manager at Permutive who share their experiences and best practices on fighting churn.
How to identify a risky customer, different types and reasons for churn, strategies to prepare and reduce churn within your organization.
Gurprem has worked in the customer success space for over a decade and was awarded CSM of the year in 2022. Prior to Planhat, he was a Strategic Customer Success Manager at Box, where he provided CS best practices for the wider team.
Andri Annuka
Andri Annuka
Manager of Customer Success,
Pipedrive
Andri Annuka is an experienced Manager of CS with over 16 years experience. He joined Pipedrive 4 years ago and started out as a CSM. He has been promoted twice and now leads a team of 6. He values empathy and communication skills and considers building relationships with various stakeholders as one of his strengths. He is passionate about building the perfect customer journey and providing the right guidance needed to achieve business goals.
Morika Georgieva
Morika Georgieva
Head of Global CS,
Morika Georgieva leads the global Customer Success team at Permutive. Morika has spent her career in early to mid-stage start-ups, building teams and processes for CS teams across various industries. Passionate about elevating the profession globally, she is one of the founding members of the Customer Success Network.
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© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
