A Guide to Stakeholder Mapping

A Guide to Stakeholder Mapping

A Guide to Stakeholder Mapping

A Guide to Stakeholder Mapping

As a Customer Success Manager, effective communication with multiple levels of stakeholders is key in order to drive your customer's goals and deliver the outcomes they desire.

We are excited for our first CSM corner with Mike Manby, Principal CSM at Slack, and Emily Howard, Senior CSM at Zone & Co who will share their experiences and best practices on stakeholder mapping.

Watch the session to learn the importance of stakeholder mapping, how mapping changes between points on the customer lifecycle, skills and techniques that you can take away and implement today

Gurprem Sagoo

Customer Success Operations Manager

Planhat

Gurprem is a customer success operations leader with over 10 years of experience in enterprise SaaS, spanning both frontline CS and systems strategy. At Planhat, where he has spent the past five years, he leads global CS operations—owning internal processes, tooling, and data flows to drive efficiency and revenue alignment. He previously served as a Customer Success Manager, a role for which he earnt the CSM of the Year award in 2023. Before Planhat, Gurprem spent over three years at Box, where he advanced through analyst and manager roles focused on expansion, customer ROI, and operational scale.

Michael Manby

Customer Success Manager

Slack

Mike is a senior customer success leader with over 10 years of experience across SaaS, consulting, and digital platforms. At PERSUIT, he leads the customer success function, driving adoption and strategic value across enterprise accounts. Previously at Slack, he partnered with global customers to scale usage and unlock ROI across complex stakeholder environments. Mike has also held leadership roles at Qubit and Rocket Internet, bringing a blend of strategic thinking, data-driven execution, and hands-on team management to every role.

Emily Howard

CRM Manager

FrankCrum

Emily is a CRM and customer success professional with over 8 years of experience driving operational efficiency and client outcomes across SaaS, consulting, and HR tech. As CRM Manager at FrankCrum, she oversees systems and strategy to support payroll, HR, and benefits administration. She previously led customer success at Zone & Co and Pipedrive, working closely with finance and sales teams to optimize revenue operations. She blends hands-on systems expertise with a deep focus on client enablement and growth.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.