The past months have seen an increasingly challenging business climate. In light of this economic downturn, how are the modern CFOs preparing, reassessing and planning for the tough times ahead? As markets are changing, investors and business leaders shift focus to new business priorities and metrics. Growth from existing customers and growth with efficiency is ever so important.
The past months have seen an increasingly challenging business climate. In light of this economic downturn, how are the modern CFOs preparing, reassessing and planning for the tough times ahead? As markets are changing, investors and business leaders shift focus to new business priorities and metrics. Growth from existing customers and growth with efficiency is ever so important.
In a discussion between Abacum, Planhat, Yoco and Atomico, learn about: what they are prioritizing and optimizing for in the current environment, what the ideal business profile looks like, which financial metrics matter the most, the value of focusing on your customers to drive growth, how CFOs stay ahead by planning smart.
Erik Holm
Erik Holm
CFO
CFO
Planhat
CFO at Planhat, a customer platform helping modern technology companies to get insights, manage workflow, and drive customer experience. Planhat serves thousands of users worldwide with their customer success challenges, and Erik will bring perspectives across the technology industry.
Terese Hougaard
Terese Hougaard
Partner
Partner
Atomico
Partner at Atomico and a Board Member of high growth B2B startups. She loves working with founders who are not afraid of dreaming big. Having started as a marketing operator at American Express and Google, she then transitioned to investing and advising Silicon Valley CMOs. Terese believes the best founders today have a ruthless focus on their customers.
Jorge Lluch
Jorge Lluch
COO and Co founder
COO and Co founder
Abacum
COO and Co founder at Abacum, the Collaborative Financial Planning solution for finance teams to drive better insights and faster execution. After completing his education in Engineering, Jorge moved into management consulting, and has spent the last 10 years as CFO and COO in a few of Spain’s fastest growing startups like Travelperk, Wallapop and Privalia before co founding Abacum.
Bradley Wattrus
Co Founder and CFO
Co Founder and CFO
Yoco
Co Founder and CFO at Yoco, the market leader for small business payments with over 225,000 customers and processing over $2bn every year. An entrepreneur at heart, Bradley spent his time at Rocket Internet (Jumia) where he established and built the CFO function before relocating back to South Africa to found Yoco. He has spent the last 12 years scaling the Yoco’s finance operations, and is now focused on market expansion.
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© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
