Understanding leading and lagging indicators, how a lagging indicator for one department can be a leading indicator for another, communicating these indicators up and down your organization.
Understanding leading and lagging indicators, how a lagging indicator for one department can be a leading indicator for another, communicating these indicators up and down your organization.

Almost every company wants to be "data led". But how do you do it? The first step is identifying what indicators are leading (i.e. telling you are on the right track), and which are lagging (i.e. telling you about what's already happened). So, we are excited to present our expert session with Jay Nathan, Co-Founder of Gain Grow Retain, Ryanne Laredo, Chief Customer Officer at Smartly, and Kerry Cunningham, Product Marketer at 6sense who will take a closer look at leading and lagging indicators in, and around, Customer Success.

Christian Jakenfelds
Christian Jakenfelds

Go To Market & Field Researcher

Go To Market & Field Researcher

Planhat

Christian is a GTM and Field researcher in the customer success space. He was previously a Customer Operations Manager at Tessian, where he co led the product committee. He is also host to a series of popular thought leadership shows, including CSNext and CS Hotseat, and was recognised as one of the Top 25 CS Thought Leaders in 2022.

Jay Nathan
Jay Nathan

Chief Customer Officer

Chief Customer Officer

Higher Logic

Chief Customer Officer at Higher Logic and Co Founder of the Gain Grow Retain Community, a CS leadership community of over 8,000 leaders. Jay has spent several years in different functional leadership roles in which he has developed a methodology for building, scaling, and operating customer centered organizations.

Ryanne Laredo
Ryanne Laredo

Chief Customer Officer

Chief Customer Officer

Smartly

Chief Customer Officer Smartly and committed to customers while supporting the company’s U.S growth and leadership in enterprise advertising technology. She’s also the co founder of AdTech Cares, and founding member of Chief.

Kerry Cunningham

Research

Research

6sense

With more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services.